Writing good copy

Places to write & share blog posts on

Sharing your blogs on established websites can go a long way to increase your visibility as a writer.

The more platforms you share your blogs on, the higher the rate of reach and engagement you are likely to experience from multiple audiences.

Below we discuss the platforms you can publish your work on and the benefits offered by each one.

Places to write & share your blogs

LinkedIn

Source: www.linkedin.com

By sharing your work on LinkedIn you are building your professional reputation, gaining quality traffic and increasing online credibility.

As a platform defined as a hub for professionals and experts, sharing your work on the site can consolidate your reputation as an expert within your field.

Posting regular insights can demonstrate your ability to stay up-to-date with key advancements, a quality that is incredibly valuable in a competitive market.

Abbey Masterbatch, for example, has a LinkedIn page which they use to establish themselves as industry experts. This can be done both by posting their blog and sharing content from other relevant sites on their feed.

Additionally, your work can be easily consumed by professionals you are connected with. This cohort of professionals are most likely the people you’d establish business connections with and therefore sharing on LinkedIn could be very valuable to your business or personal growth.

Medium

Source: medium.com

On the other hand, Medium is an alternative platform dedicated to publishing written blogs.

Medium offers several benefits including providing engagement data not only including how many people read your article but also how long for.

According to Word Stream, average reading time should be between 7 to 11 minutes.

With Medium, there is also an opportunity to reach new audiences as the more your article is read, the higher it is ranked in regards to the subject area. These stories can even be featured on the Medium homepage.

Medium also allows you to import and share existing content using HTML canonical tags (see your own blog section for more on this), meaning your old blog posts no longer go to waste and there’s no harm to your website’s SEO either.

Your own blog

Source: rahuls.blog

Despite the growing number of guest blogging platforms, continuing to post on your blog still holds several benefits.

Most importantly, it can help with your SEO by keeping your website updated with fresh content and new keywords.

However, you must understand the implications of publishing on multiple platforms. Duplicate content can confuse search engines as it not evident which URL should appear higher.

A way to avoid this is to canonicalise content for search engines. Moz provides examples to do this using the rel=canonical attribute in HTML.

A guest’s blog

Another avenue worth considering is guest blogging.

Guest blogging can grant you access to niche audiences relevant to your work.

Additionally, for successful blogs, it gives you immediate access to established communities relevant to your expertise.

Including backlinks to your blog can also increase quality traffic and domain authority. This can also be an opportunity to encourage readers to subscribe to your blog or newsletter.

On a personal level, being endorsed by a popular blog can consolidate your position as a professional writer and increase your credibility.

Guest blogging can ultimately increase brand awareness and exposure, meaning you gain more valuable followers more likely to engage with your content.

Have we missed any places?

If you feel that we’ve missed any places to share your blogs to, let us know by commenting below. As we’d consider adding your best suggestions to the list too!

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