Writing good copy

Content trends are fast-paced. If you don’t stay up to date with the content you are releasing, this may reduce the effectiveness of what you are saying.

If you’re wanting to remain competitive with other consumers, then you need to stay modern. To do this, you need to be aware of trends that are popular this year. Content is getting better because we are smarter at analysing our audience. This allows us to strategize, research and create content that will align with their habits, preferences, and search needs.

Trends of types of content

With this in mind, let’s have a look at the content trends that are taking over the online world this year.

1. Blog posts

Caption: Blog archive page example from Write Upon Demand.

We will be seeing more blog posts by companies this year to generate traffic. 55% of marketers say that creating content for blogs is their biggest marketing priority.

Some specific elements that can take your blog post from newbie to pro blog writer are:

  • Data, case studies, and statistics to back up points.
  • Easy to read structure by breaking up the post with a heading, subheadings and bullet points.
  • A consistent tone of voice.
  • Correct grammar, spelling and punctuation with tools such as Grammarly.
  • Images, videos and visuals to make the content more alive and appealing. For example, Buy to Let Deals have included images on their news page, which makes it look attractive to the audience.

2. Video and live streaming

Caption: Homepage of Twitch, a popular live stream service (mainly for gamers).

Apart from blog writing, another go-to content for companies to use is videos. Modern consumers increasingly expect to receive video content from their favourite brands. Video content keeps audiences engaged longer than other types of content.

Live streaming audiences continue to grow too, with 80% of respondents to a LiveStream survey, confirming that they would rather watch a live video than read a blog post.

Considering where to publish your video content is equally as important as using video content. Think about what suits your company the most, and whether it would be best to post videos on social media platforms like Facebook, Twitter, YouTube and Instagram.

Structuring your videos and live streaming have several options, including webinars, Q&A sessions, interviews with experts, product demos and even behind-the-scenes. In fact, 87% of viewers would prefer to watch a video online if it meant more behind-the-scenes content.

For longer videos, think about writing a script so that you don’t go off track with the point you’d like to get across.

Many of these video examples allow you to interact better with others, which will boost the value of your company and product. Also, in many cases, the content you’ll create can be easily transferable to audio-only content or transcribed by text.

3. Social media

Caption: Homepage of Facebook.

Social media has stood the test of time so far, with over 2.95 billion users. Sharing content on social media allows you to present it to people who are following you, who can then share it with other people who have never heard of your business.

Aside from the large possible reach, content getting shared on social media enables the important interaction with followers, which allows relationships to form with current readers and customers, as well as with potential new ones.

Here are some tips for writing content for different social media platforms:

  • Twitter – this app is all about conversation and is one of the best platforms to speak directly with customers. It is important to maintain a friendly but professional presence.
  • Facebook – use this app to share all of your content to generate likes, comments and engagement.
  • LinkedIn – it is meant for professional networking, so make sure to keep a professional tone when creating content on this social network.

4. Visual data

Source: Stephen Dawson / Unsplash.

Visual data is a trend that can drastically improve the user experience and contribute to the good appearance of content. If you have an editing program, then you can use the data to create graphics, which will not only make your content more appealing but will also make the information easier to understand.

Some websites even create entire articles in image form, which can be really interactive for the consumer.

5. Voice search and smart devices

Source: BENCE BOROS / Unsplash.

According to Brafton, 30% of all searches beginning in 2020 will be screenless, which means more people are using Siri, Alexa, Google Home and other similar channels to make searches.

Content creators will need to adjust and implement full and natural search terms. One way to optimise your content for voice searching is to read your content out loud and make sure it sounds natural. Avoid using complicated language and over-complicated phrases that no one knows.

6. User-generated content

Modern consumers expect companies to provide users with a personalised experience across the board.

Your audience doesn’t want to receive the exact same collection of content that every other customer gets. The individual consumer wants to receive tailored content that is targeted specifically to their interests and needs.

As the consumers’ needs for personalised content increases, so does the development of technology that helps brands accommodate these demands. You can automate the curation and delivery of relevant content to customers.

7. Podcasts

Source: Kate Oseen / Unsplash.

They have become very popular over the last few years, and now they’re one of the most popular content marketing trends.

They’re informative and allow people to access content on the go. People listen to podcasts while driving, walking, and before bed. Podcasts can be about anything and don’t always have to relate to your business.

More and more companies are creating podcasts where they also discuss what is currently happening in their industry. Creating a podcast can be expensive because of high-quality equipment, but if your company has a large following, then it can definitely pay off. Why not ask your followers if they would be interested in hearing a podcast?

If you haven’t incorporated any of these trends yet, start having a think of ways you could use them to improve the reach of your business.

Have a question for Rahul?

By clicking the Comment button, you have read and agree to our privacy policy, including agreeing to be contacted based on your submission.