Writing good copy

You’ve got a blog and you’re looking for tips on writing blog post introductions to become a better writer, but you don’t know what’s good or bad?

In this guide, we’re going to answer exactly that! As we’ve self-tested numerous approaches, we’ve compiled a list of introduction ideas which work for us, time after time.

You’ll see good and bad blog introduction examples, learn different approaches to introductions and also learn basic SEO tactics to impress your boss in the process.

So let’s get started!

Approaches to writing good blog introductions

There are numerous approaches that we could cover, however, our most successful introduction ideas are listed below.

With that said, please note, that there’s no priority on which we prefer, as we actually try to aim and cover all of them in every blog post appropriately.

1. Include a question and answer

When to include

  • Posts which are guide/tutorial related.
  • Posts which are tips & tricks related.
  • Posts which are who/what/when/where related.

The question

So, there’s a little SEO trick that goes into this one. It’s all to do with the searcher’s intent, which is not only important for SEO but also your reader too.

For example, let’s say your blog post is providing helpful information about a topic (for example, a how-to guide), it’s most likely Googled’ as a question — right?

Including a question into your post’s introduction (most importantly the meta description), will help to show the question in search results too. Instantly matching the reader’s search (and intent) in bold!

This is extremely encouraging for the reader to click on, therefore, increasing your post’s click-through rate in the process.

Note, there’s no need to be robotically spammy either. For a how-to guide related post, you could simply change the word “how” into “looking” or “trying” and you’ve covered the point of view aspect of the reader’s question (you asking them, whilst they ask you).

Caption: An example of a search result in Google using a question to match for the reader’s search.

The answer

Once they’ve clicked your result and read the opening line, you need to briefly cover what you’re going to do, using “the answer”.

There’s no need to provide an in-depth answer however, you certainly shouldn’t bullet point these into a table of contents either (unless it’s necessary).

You just simply need to describe what you’re going to do and how you’re going to do it.

2. Make your introduction personal

When to include

  • Posts which are results related.
  • Posts which are difficult guides/tutorials related.
  • Posts which are really trying to sell something.

By making your post’s introduction personal, you’re essentially telling the reader that you’ve done all the hard work (as the author). By them reading this post, you’ll tell them only the things that they need to know to serve their search’s intent.

This not only helps to encourage the reader to believe you have the right answers but can also help to validate your right to post the topic if you’re backing it up too — which is great for increasing E-A-T in SEO!

A good example of a personal blog introduction:
I’ve researched many methods in the past. However, as a result of publishing my book in 2018, I’ve discovered the tricks to my success and I’m going to share these with you too.

  • researched many methods” – possibly insert a link to said past-methods, proving that they’ve actually done the hard work.
  • publishing my book in 2018” – building validity that they know what they’re talking about, as they’re a published author.
  • I’m going to share these with you” – being personal by including the words “I’m” and “you“, whilst getting right to the point too (keeping the introduction short).

3. Remove unnecessary words

When to include:

  • Always.

You should never fluff introductions with words that you don’t need. You’re trying to be short & snappy to hit all the key points of your blog’s post.

A bad example from a paragraph of this post’s introduction:

You’ll see both good and bad blog introduction examples, learn about different approaches to introductions and also learn some basic SEO tactics to impress your boss in the process.

As you can see, by removing the three words, the paragraph still makes perfect sense when reading. As a bonus, when we removed these words, it improved our readability score by just over 1 point.

Bringing it all together to create a perfect introduction

Caption: Example of a good blog introduction.

Take this post’s introduction as an example:

  • Paragraph 1 – mentions the question.
  • Paragraph 2 – mentions personal validation.
  • Paragraph 3 – mentions the answer.

There’s no rule to say that you can’t mix and match introduction approaches. Meaning, if they all can relate and read well together — write it!

Now that you’ve got an idea of what it takes to write good blog post introductions, be sure to put it into practice for your next blog post.

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