Writing as a business

Looking to create a copywriter portfolio for all the past client projects you’ve written for? Here’s our how-to guide for creating your writing portfolio.

Showcasing your writing online can be favourable as it could help you land more freelancing opportunities online. However, for both you and your existing clients, it can also be extremely damaging from an SEO perspective.

The reason for this boils down to publishing duplicate content on the web. This is something that Google may penalise you or even your clients for if you’ve published their content on your online portfolio first.

Meaning, it’s always a good idea to never publish your client’s content on your website. It’ll damage someone’s SEO and may get you into legal trouble with your client too.

Ways to build a copywriter portfolio

Now that you’ve understood the importance of duplicate content, it’s time to learn about how you can build your online copywriter portfolio.


Source: clippings.me

A great free tool that you could use is clippings.me. It’s essentially a hub for all the content you’ve written that has already been published on the web.

The website allows you to add new links to your profile and populate them with an image, title and description too. Once they’ve been clicked, it takes the user directly to the original content.

A downfall with having a portfolio on clippings.me is that it’s not a website. It’s essentially a profile on another website.

Meaning, you can’t optimise it for SEO, can’t add relevant pages to help promote yourself as a business and can’t freely design it towards your brand’s style.

Website builder portfolio

Source: wix.com

A website builder is a bit more advanced than clippings.me.

Depending on the builder you use, you’re able to easily add pages, make slightly better design adjustments and sometimes even have a dedicated domain for your portfolio too.

To be clear, website builders are great if you’re just starting out. However, it’s not a way to get recognised as a serious writer in your industry. As big companies may not take you seriously enough to hire you if they spot you’re using a DIY-builder — you might come across too cheap for them.

Reasons to avoid website builders

  • It’s easy to spot a website built using a website builder, as you’ve likely to have seen a similar website in a different colour elsewhere — meaning, they’re not unique.
  • If it’s a free website builder, it’s often advertised that the website used “X free website builder” in the footer, which doesn’t look great from a trustworthiness point of view.
  • They’re bad for SEO, as they’re loaded with unnecessary scripts and resources that you may or may not ever use, slowing down your website’s performance.

Bespoke website portfolio

Having a bespoke website is more for the advanced writer and is definitely worth considering if you write full-time.

Bespoke websites are websites which are designed and developed bespoke for your business. They often involve both a designer and developer working together to create something fresh and truly unique based on your requirements.

There are numerous benefits of having a bespoke website and here’s our top-3:

  1. They’re unique to your business, as no one else would have the exact same website as you.
  2. You have more freedom with the design and functionality. For example, you could even integrate an online ordering system for your writing services if you needed.
  3. They may rank better for SEO when compared to having a website built by a website builder.

The only downfall for a bespoke website would be the price. You have to pay for the domain (normally yearly), hosting (normally monthly) and the main design/development of the website (normally only once depending on the company’s terms).

However, there are many affordable web design companies throughout the country that could cater to the same level of design and development services, than those that are in major cities. You just have to know where to look.

How to build your copywriter portfolio

If you’re planning to go for a website-based portfolio (not clippings.me), the way we would suggest you build your writer’s portfolio is similar to how clippings.me do, ironically.

Meaning, under your portfolio page, you could have neatly formatted links and images pointed towards your client’s website to showcase the original content you’ve written. Ensuring that there’s little reasoning for any duplicate content disputes.

In summary, for creating a good copywriter portfolio:

  • Don’t publish your client’s content on your website. It’s bad for SEO (due to duplicate content penalties) and could even land you into some legal trouble. You should only publish links towards the original content on your client’s website.
  • Website builder websites are good if you’ve just started out in the writing industry.
  • Bespoke websites are better if you’re a serious full-time writer.
  • Look for affordable web designers in different areas in the country if you’re looking to get a bespoke portfolio website made.
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